Dan Perkins, Subaru of Utica sales consultant, smiling with hands clasped

I'm

Dan
Perkins

I Know Subaru

Inside and Out.

20 Years of service experience now moving to the sales floor

Honest. Dedicated. Passionate.
About helping people.

Subaru Certified

Product & Sales Specialist

20 Years

Service Department Experience

Love Promise

Community Commitment

4.6 / 5

1.7K+ Google Reviews

My passion is living an exceptional life, and allowing others to do the same.

Black Subaru SUV parked outside a glowing Subaru of Utica dealership at dusk

The Dan Perkins story

Two decades under the hood.
Now beside you on the floor.

For twenty years I took care of Subarus in the service bay — I know exactly how these vehicles are built, how they hold up, and what makes them worth trusting. Today I bring that same honesty to helping you choose the right one.

  1. Then

    In the service bay

    Two decades diagnosing, repairing and maintaining Subarus — learning every model inside and out.

  2. The turn

    A passion for people

    The favorite part of the job was never the wrench. It was helping people and earning their trust.

  3. Now

    On the sales floor

    Guiding drivers to the Subaru that fits their life — with the same straight-talk they got in service.

20yrs

Serving Subaru drivers in the Mohawk Valley

4.6

Average rating across 1,700+ Google reviews

1on 1

Personal attention from first hello to keys in hand

Why Work With Me?

Honest & Straightforward

You'll always get the truth from me.

Customer Focused

Your goals come first.

Dedicated to Your Satisfaction

I'm not happy until you're happy.

The Subaru Experience

Quality, safety and peace of mind.

My Commitment to You

The Perkins Promise

Most people brace themselves before walking into a dealership. I want you to feel the opposite. These aren't slogans — they're the standards I hold myself to on every single deal, in writing.

Checking availability…Dan responds within 1 hour, 8 AM–8 PM.

Dan Perkins

Sales Consultant · Subaru of Utica

  • 1-Hour Response Pledge

    Every call, text, and message gets a personal reply within one hour, 8 AM–8 PM. You'll never wonder if you were forgotten.

  • Transparent Out-the-Door Pricing

    You see every number — price, fees, taxes, trade — before you commit to anything. No surprises at the desk. Ever.

  • No-Pressure Guarantee

    If a Subaru isn't the right fit, I'll tell you straight. We move on your timeline, not a quota. Honesty first.

  • I Answer to You

    You work with me directly from first hello to final handshake — not passed around a floor. One person, accountable.

The Lineup

Find the Subaru that fits your next chapter

Every model comes standard with Symmetrical All-Wheel Drive. Tell Dan where you're headed and he'll help you land on the right one.

Dan's Advisor

Which Subaru fits me?

Answer four quick questions and Dan will point you to the model that fits your life — then follow up personally with real options, not a sales pitch.

Question 1 of 40%

Who's riding with you most?

This tells us how much room you really need.

Plan Your Purchase

Run the numbers before you come in

Get a quick estimate on your monthly payment and what your current vehicle is worth. No pressure, no obligation. When you're ready, Dan handles the rest.

Payment Estimator

Estimated monthly payment based on your terms.

$32,000
$3,000
Estimated payment$559/mo

Estimate only. Excludes tax, title, and fees. Final terms subject to credit approval.

Value Your Trade

Ballpark what your current vehicle is worth toward a Subaru.

60,000 mi
Condition

It's not just what you drive.

It's where you're going.

More than a car. A step forward.

20 years taking care of people. Now I'm helping them find what's next.

What Customers Say

Trusted by Drivers Across Utica

Dan knew every detail about the Outback before I even asked. No pressure, just straight answers. Easiest car purchase I've ever made.
SMSarah M.Bought a 2024 Outback
After 20 years servicing Subarus, he actually understands the cars. That mechanical knowledge made all the difference when I was choosing a Forester.
JTJames T.Bought a 2024 Forester
Honest and genuinely wanted what was right for my family. Dan helped us into an Ascent that fit our budget and our three kids perfectly.
MLMaria L.Bought a 2024 Ascent

One-on-One

Book time with Dan

Pick a day and time that works for you. Dan will personally greet you, answer your questions, and walk you through your options at your pace.

Select a day
Select a time

Start the conversation

Let's find what's next

Tell me a little about what you're looking for and I'll reach out personally. No pressure, no games, just an honest conversation about your next Subaru.

(315) 941-0808
Subaru of Utica, 5036 Commercial Dr, Yorkville, NY 13495

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Call Dan Today!

(315) 941-0808

Dan Perkins

Here to help you

Drive Forward.

Building relationships. Changing lives. One customer at a time.